Buy Local, Give to Disadvantaged This Holiday

December 2, 2019

Mike Wilcox
Mike’s Musings Columnist

There are a few things I would like to get off my chest before I sit down to the Thanksgiving feast I am about to engorge.

First although some of you might be reading this the day after Thanksgiving, I would like to wish you and your family a wonderful THANKSGIVING and holiday season. Secondly, assuming Thanksgiving provided you with family fun and laughter, I would hope we all take advantage of Small Business Saturday which is November 30.

Most of you have read previous columns where I implore readers to shop local versus the big box stores and Amazon. Local stores are the backbone of our small communities. Owners contribute to all sorts of local charities and causes.

You really can’t say that about Jeff Bezos and his Amazon. When was the last time he wrote a check for your little league team or high school yearbook? Whenever has WalMart donated groceries to a local disadvantaged family?

Those two with the help of hundreds of online stores have made it very difficult for the brick and mortar stores that line our small town community streets. It’s often very difficult to compete with variety and price with the big guys, but your friends and neighbors that own small stores can provide much better service, and always remember, they are there with their wallet when it comes time to contribute to the better being of the community.

Small Business Saturday is being promoted by American Express and always takes place on the Saturday after Thanksgiving, so the day after Black Friday and two days before Cyber Monday. It is a day where small businesses typically offer a variety of special pricing to lure shoppers in to their store.

But that isn’t the only occasion in which small businesses gear up for more shoppers. Many small communities have special days or weekends in which the holidays are celebrated and businesses have specials the weekend following Small Business Saturday. After all the shopping days between Thanksgiving and Christmas make up nearly 75% of the sales many retail stores accumulate during a given year. This is their time, and you can make it extra special for them by patronizing your community merchants instead of the big box and online stores. It is their make or break season.

THE HOLIDAY SEASON is also a time to give to those that are less fortunate. While we are shopping in our local businesses, we need to set aside a few nickels for those that are in desperate need. Even though the economy is supposedly booming, there are thousands of less fortunate families in our midst that need our help.

Whether it be this newspaper’s Christmas Wish program or Toys for Tots or the Salvation Army, or another favorite charity you might have, I urge you to get involved. By helping others you realize a sense of joy and satisfaction you might not have, if you simply provide for family and friends.

The holiday season is a busy time of year. We all have a tendency to get caught up in the hoopla. I would only remind all of us that there are businesses in your community that need your support. There are also families in your neighborhood that need your help. Let’s make this a special holiday by providing for both.





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